IT ALL STARTED WITH A CAMPFIRE AND A RIDICULOUSLY (you could say.. WILDLY) GOOD PAIR OF SOCKS.
It was 2017 and Christian, the original founder, was sitting by a campfire with his family after a long day of exploring the White Mountains in New Hampshire. He cracked open a cold beer and kicked off his shoes and socks. He was amazed to find NO blisters on his feet, NO stink-of-death from his socks, and his feet were surprisingly PAIN & ODOR FREE. He had never found a pair of socks that he truly loved and matched his lifestyle until he had stumbled upon those ugly merino wool socks.
Armed with a pair of the perfect socks, a background in design, and a desire to build a brand, he immediately got to work. He learned everything he could about sock manufacturing, merino wool, sustainability in product development, and launching a direct-to-consumer business. He sketched his own version of the perfect socks, met with manufacturers and ordered enough custom samples to clothe a homeless shelter (and then actually donated them to a homeless shelter). In 2018, he sold all of his expensive photography equipment (previous side-hustle) to buy 1000 pairs of socks, launched a website to sell them and prayed that others would love these socks as much as he did.
Well... they did!
Today, Wildly Goods has been passed along to new hands (Hey, I'm Kyle!) but nothing has changed. We at Wildly Goods still strive each and every day to create fantastic products, sourced ethically and sustainably, all while giving back to the environment and those in need.
WILDLY GOOD(S):
(adjective) A RIDICULOUS OR EXTREME DEGREE OF COMFORT OR SATISFACTION.
Wildly Goods is more than a sock brand. We are a seasonal sock, accessory and apparel business. Our goal is to create products that are highly functional with an extreme degree of comfort and satisfaction. Each season we launch new custom accessories such as socks, neck gaiters, compression sleeves, headwear, base layers and more. All of our products are created in small seasonal batches: Designed in Ohio and crafted globally with top-notch sustainable manufacturers. We have partners here in the U.S. to as far away as Asia. As with any business, our goal is to grow - but what truly matters to us it keeping big business, small. We strive to have a personal connection with each manufacture, store, employee and customer. We hope you will join us on our journey.
LIVE WILDLY. DO GOOD.
Our mission is to provide products that support a WILDLY adventurous lifestyle and to share the profits to DO GOOD. Every sale helps to support a number of different charities that we work with such as Homeless Veterans and The National Forrest Foundation.
We're big fans of the outdoors so it was an honor to join 1% for the Planet in 2020. We currently pledge a percentage of every sale to help important environmental charities that plant trees, preserve our planet and save wildlife.
Photo credit: Logan DeLaCastro (1-2), Stephanie Marchant (3)
