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Born out of the need for a better seasonal sock that supported our everyday adventures, we launched what has become our customer's "go-to" pair of socks.

Wildly Good Socks are packed with features to support your feet and keep you going. Crazy-comfort, total-toughness, blister-free, anti-stink, and more supportive than your second-best friend. 

We know good socks are available at your favorite outdoor retailer, but our goal is to change the way you buy socks

Direct to you. We sell direct to consumer on our website to cut out the big-box mark-up (save you money).

Seasonal Perfection. We launch a new sock bundle each season so you will have the right socks for the current environment (these sell out fast so join our newsletter to get notified). 

Give Back. We give a portion of our sales to help important environmental outreach. 


We are weekend warriors, road-trippers, adventure-lusters, always on our feet-ers, work-hard-play-harders, do-ers, go-ers - you get the point. We fit somewhere in between that everyday cotton and expensive hiking sock.



I (Christian, founder here) love great socks. However most quality socks are designed for hiking Mount Everest. If you are looking for anything less than $20 your choices are between a 6 pack or 12 pack of cheap stinky cotton socks. I needed a lightweight sock that better fit my lifestyle - somewhere between the Himalayas and the couch. When I could not find what I wanted, I created my own.

I spent many late nights learning about sock and apparel production. I sent countless designs to manufacturers around the globe. After several months of trial and error I had finally arrived on a sock that was lighter than a traditional hiking sock, comfortable, and did not stink at the end of the day. I also added features like a padded bottom and arch compression. I loved them but would everyone else?

In 2018 I manufactured 1000 pairs and posted them on ebay to test the market - they sold out and the feedback was overwhelmingly positive. I decided to build a brand and sell primarily online to keep my prices affordable (no middleman). We've since added new colors and sizes and continue to grow our catalog. Our friends and ambassadors help to spread the word and grow the brand. We have become a true collaborative bootstrapped sock brand.  



When we first launched in 2018, we were called BEAR FEET, but we've recently changed our name to Wildly Goods. "Wildly Good Socks" has always been our description and tagline - and we feel that it better suits our brand going forward. WILDLY GOOD will always focus on creating the best socks, however we also have dreams of expanding our products into other great quality goods. What products would you like to see?



We are a small family-owned apparel brand based in the center of Massachusetts, USA. We design and ship all orders from our shop here in New England. 

Wildly Goods is a true collaborative company. Our color combinations and styles are inspired by our love for the outdoors. Material is sourced from countries as far away as Australia. Our socks are crafted by our manufacturing partners from here in the U.S to as far as Asia - they are top notch and sustainable. Our photography and content are created by our talented friends we've met along our journey. 

Many of our socks are all made with a Merino Wool blend. Check out our guide on Why Buy Merino Wool Socks or Read more about Wildly Good Socks.



All Wildly Good socks come with a HAPPY FEET GUARANTEE: We promise you will love your socks and that they will support your feet on your new adventures.  If you do not love them, simply send them back within 30 days and we'll send you a new pair.

Our socks also include a 12 Month Warranty. We engineer our socks with tough fabrics to keep them strong and lasting for a long time.  If your socks tear or get holes in the first year, something went wrong and we are happy to send you a new pair at no cost. 


Wildly Goods is located in the little town of Rutland, Massachusetts. All socks are designed and shipped from our HQ. Our mailing address is PO BOX 743, Rutland, Massachusetts 01543.