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About

 

wildly good brand

 

WE WANTED A SOCK THAT WAS TOUGH ENOUGH FOR THE TRAIL BUT COMFORTABLE ENOUGH TO WEAR EVERYDAY. 

WE SEARCHED....

...AND COULD NOT FIND ONE.

SO WE CREATED OUR OWN.  

 

 

HOW IT STARTED

I (Christian, founder here) love great socks. I had a habit of buying top of the line socks fit for hiking Mount Everest. The only problem was that I was rarely in the Himalayas - I was too busy enjoying the everyday adventures of short hikes and long days at work. I needed a sock that was lightweight and breathable - and didn't cost a fortune. I could not find what I was looking for anywhere on the market, so I created my own. I worked closely with a sock manufacturer to create a sock that was exactly what I wanted - crazy-comfy and totally tough. I added features like a padded bottom and arch compression. After I received my samples, I wanted to share my new socks with the world. In 2018 I ordered my first 1000 pairs and started a brand called Wildly Good Socks. 

 

BOOTSTRAPPING SOCKS

We sell our products direct to consumer in order to keep our prices low. We also collaborate with independent creatives to showcase our products rather than spend money on large ad campaigns. Thank you for supporting our small business! 

Wildly Good socks are a hybrid sock that blends a quality hiking sock with everyday comfort. We use quality fabrics and professional knitters to create the best socks for your feet. 

Many of our socks are all made with a Merino Wool blend. Check out our guide on Why Buy Merino Wool Socks or Read more about Wildly Good Socks.

  

(NOW) WILDLY GOOD SOCKS! 

If you are a long time fan of our brand you may be asking "I thought they were called Bear Feet?". Well, we WERE. Wildly Good has always been our description and tagline - and we feel that name better suits our brand going forward. WILDLY GOOD will still always focus on creating the best socks, however we also have dreams of expanding our products into other great quality goods. 

 

DESIGNED IN NEW ENGLAND.
CRAFTED GLOBABLLY.

Wildly Good Socks is a true collaborative company. We design and ship from our shop located in the little town of Rutland, Massachusetts. Our color combinations and styles are inspired by our love for the outdoors. Our photography and content are created by our talented friends we've met along our journey. Our socks are crafted by our manufacturing partner in Asia - they are top notch and sustainable. We are also working with manufacturers in the US to create new products. We believe in community collaboration and global trade.

  

HAPPY FEET GUARANTEE

All Wildly Good socks come with a HAPPY FEET GUARANTEE: We promise you will love your socks and that they will support your feet on your new adventures.  If you do not love them, simply send them back within 30 days and we'll send you a new pair.

Our socks also include a 12 Month Warranty. We engineer our socks with tough fabrics to keep them strong and lasting for a long time.  If your socks tear or get holes in the first year, something went wrong and we are happy to send you a new pair at no cost. 

     

 

Wildly Goods is located in the little town of Rutland, Massachusetts. All socks are designed and shipped from our HQ. Our mailing address is PO BOX 743, Rutland, Massachusetts 01543. 

 

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