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We were sitting by the campfire after a long day exploring the White Mountains of New Hampshire. We were nursing our aches with cold beer and sharing highlights about our trip. As I slipped off my socks and shoes, I was delighted to find NO Blisters, NO stink-of-death from my socks, and my feet were surprisingly pain-free. Had I finally found the perfect pair of socks?


I (Christian, Founder) am an active guy. I hike, bike, play sports, and I'm always on my feet. I've tried everything from expensive wool hiking socks to synthetic socks, but have never found a pair that I REALLY worked for me. That is until I found these lightweight merino wool socks.


I happened to stumble upon these socks in bowels of the internet and decided to give them a try. I can't recall the brand name, but they claimed to be "The most comfortable merino socks in the world".  Click, buy.

I've purchased 100's of socks in my lifetime, but NONE were as comfortable as these. NO stink after a long day. NO blisters after a hike. Comfortable enough for the office and tough enough for the trail. They were the PERFECT socks.

Here comes the conflict in my story (and the beginning of a brand)

I intended to go back and buy ten more pairs of these awesome socks. However, the maker had disappeared off the face of the earth and the socks were nowhere to be found. I was not about to let this life-long journey for the perfect pair of socks to end here.

Determined to re-create the PERFECT pair of socks, we met with sock manufacturers and started the process of designing my own product and brand. We added things like arch compression and custom colors. We spent our savings on the minimum they would sell us (1000 pairs) and hoped that others would love these socks as much as we did. And they DID.

In 2018 Wildly Good was born. We are not out to revolutionize the sock industry, but we are out to deliver the most comfortable, blister-free, anti-stink socks on the planet. We take pride in our customer experience and we back our products with a Happy Feet Guarantee. 




Here is what you can expect from us...

A Better Experience. We sell primarily direct to our consumer. This gives us the ability to better connect with our customers and cut out the big box mark-up. 

Seasonal Perfection. We launch new socks each season so you will have the right socks for the right environment (Join our mailing list to get first dibs on our Sock Drops). 

Do Good. Every sock we sell helps support charities we believe in and we donate socks to those in need. In 2020 we were proud to became a member of 1% for the Planet



Wildly Good is a true collaborative company. Our designs and styles are inspired by feedback from our customers. Material is sourced everywhere from the United States to Australia. Our socks are crafted by manufacturing partners from here in the U.S to as far as away Asia - they are top notch and sustainable. Our photography and content are created by our talented friends we've met along our journey. 



Our goal is to DO GOOD with every pair of socks we sell. Since we launched in 2018, we have helped local charities and those less fortunate with sock donations. 

We're big fans of the outdoors so it was an honor to join 1% for the Planet in 2020. We now pledge a percentage of every sale to help important environmental charities that help preserve our planet and save wildlife.



The most important thing to us is our customers. All Wildly Good socks come with a HAPPY FEET GUARANTEE.  Our socks also include a 12 Month Warranty. We engineer our socks with tough fabrics to keep them strong and lasting for a long time. However, all socks are made with natural materials and sometimes they break down. If our socks tear within the first year, we are happy to replace them at no cost. If our socks don't fit, we're happy to replace or refund. We want all of our customers to fall in love with their socks and be our friends for life.