IT ALL STARTED WITH A CAMPFIRE AND A RIDICULOUSLY GOOD PAIR OF SOCKS.
It was 2017 and I (Christian, Founder) was sitting by a campfire with the family after a long day of exploring the White Mountains in New Hampshire. I cracked open a cold beer and kicked off the shoes and socks. I was amazed to find NO blisters on my feet, NO stink-of-death from my socks, and my feet were surprisingly PAIN & ODOR FREE. I had never found a pair of socks that I truly loved and matched my lifestyle until I had stumbled upon these ugly merino wool socks in bowels of the internet (eBay).
Armed with a pair of the perfect socks, a background in design, and a desire to build my own brand, I immediately got to work. I learned everything I could about sock manufacturing, merino wool, sustainability in product development, and launching a direct-to-consumer business. I sketched my own version of the perfect socks, met with manufacturers and ordered enough custom samples to clothe a homeless shelter (and then actually donated them to a homeless shelter). In 2018 I sold all of my expensive photography equipment (previous side-hustle) to buy 1000 pairs of socks, launched a website to sell them, and prayed that others would love these socks as much as I did.
And they did.
(adjective) A RIDICULOUS OR EXTREME DEGREE OF COMFORT OR SATISFACTION.
Wildly Good is more than a sock brand. We are a seasonal sock and accessory business. Our goal is to create products that are highly functional with an extreme degree of comfort and satisfaction. Each season we launch new custom accessories such as socks, neck gaiters, compression sleeves, headwear and more. All of our products are created in small seasonal batches: Designed in New England and crafted globally with top-notch sustainable manufacturers. We have partners here in the U.S. to as far away as Asia. We are growing our brand but plan to stay small in business. We hope you will join us on our journey.
LIVE WILDLY. DO GOOD.
Our mission is to provide products that support a WILDLY adventurous lifestyle and to share the profits to DO GOOD. Every sale helps to support a number of different charities that we work with such as Homeless Veterans and The National Forrest Foundation.
We're big fans of the outdoors so it was an honor to join 1% for the Planet in 2020. We currently pledge a percentage of every sale to help important environmental charities that plant trees, preserve our planet and save wildlife.
Photo credit: Logan DeLaCastro (1-2), Stephanie Marchant (3)