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WHAT IS MERINO WOOL?
Merino is a breed of sheep known for its soft and finely crimped wool. The diameter of wool is measured in microns - the lower the micron the finer it is. Regular coarse wool can be over 40, but merino is much finer, from about 15 to 24 micron. Merino isn’t itchy or rough like thicker wools but still offers impressive warmth and moisture-wicking capabilities. Merino sheep are most commonly found in Australia, but due to their popularity are now being raised in the United States, New Zealand, and South America.
WHAT MAKES MERINO SO AWESOME?
Merino wool is popular amongst active people, because of its warmth relative to its weight. The fabric naturally traps heat between the fibers - making it warmer than fabrics of the same weight.
Merino wool is also good in the heat as it regulates your body temperature well. Arguably, it’s just as good in the heat of summer as it is in cold of winter.
Merino wool is used for running, hiking, and other active sports for its comfort across a range of temperatures. Merino wool keeps you insulated, so you’ll be cool, dry, and ventilated when your body starts working up a sweat.
Merino wool also will insulate your body when wet. If you get wool socks wet, it won’t compromise their ability to keep you comfortable. The same goes if you’re sweating: merino wool socks won't stick to your feet like cotton. Merino will keep you at a comfortable temperature and retain its soft feel. Moisture-wicking fabrics pull moisture away from your skin by absorbing it into the fibers. The moisture then moves through the fabric and evaporates through the exterior. Merino has high levels of moisture-wicking because of its ability to retain a lot of liquid relative to its weight, making it an ideal fabric for wet and sweat.
MERINO WOOL DOES NOT STINK
Many fabrics when wet - create an environment for bacteria to grow, leaving your socks stinky. Merino wool absorbs moisture without allowing bacteria to grow on it.
No bacteria - no stink.
Since merino wool does not easily allow bacteria growth, you can expect to wear merino for multiple days without it feeling smelly or dirty. For this reason, it’s the go-to material for multi-day outdoor adventures, travel, or light packers. For multi-day backpacking, climbing, skiing, and road trips, it’s the only option.
MERINO WOOL FOR DURABILITY
Merino wool socks require nylon in their construction to create their structure and the high-density knitting allows merino wool to be long-lasting. Quality constructed wool socks (like ours) hold up well to a lot of wear and will continue to hold firm. Drying socks may cause them to initially shrink, but the material will stretch back to its original form.
HOW DO I WASH MERINO WOOL?
To extend the life of merino wool socks - we suggest you wash your socks in cold water and line dry. You can dry in a traditional machine dryer - but the fibers may contract. The cool thing about merino is even if it shrinks in the dryer, it expands back to form your feet.
BUT MERINO WOOL SOCKS ARE SO EXPENSIVE!
The only negative to merino is its cost. Merino wool is more expensive than other fabrics due to its availability and origin. Merino Wool is primarily harvested in Australia, adding big transportation costs to get it to the manufacturer. Most name-brand merino wool hiking and skiing socks cost anywhere from $20 to $30!
SO, why are Wildly Good Merino socks less expensive than other brands?
1. We manufacture our socks in Asia. Asia is much closer to Australia making it much less expensive to deliver the material. We also use leftover fabrics - saving on overhead and reduced inventory costs.
2. We sell our products direct-to-consumer. Most products you buy in retail (Target, Dicks Sporting Goods, Cabella's) include a 50% markup. They have to make money too right? By cutting out the middle man we can sell a top-quality sock at a better price to you.
MERINO WOOL IS THE BEST FABRIC FOR ACTIVE LIFESTYLE
If you actively enjoy life (like us) - hike, bike, run, climb, roam - you want the best thing you can put on your feet. Merino wool is soft and comfortable, natural stink prevention, and prevents blisters. It is the performance fabric your feet deserve. Merino is superior to any other fabric you can buy to enhance your comfort and abilities. Your feet will thank you.
IS MERINO WOOL GOOD FOR EVERYDAY USE?
Absolutely. Even if you are not hiking Mountains, the benefits of merino wool socks are perfect for everyday wear. Sweaty or tired achy feet? Merino wool is your best choice.